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Writer's pictureJess Keene

The ‘Know, Like and Trust’ Factor in your business marketing

When it comes to growing a successful business, the strength of your relationships with clients and customers can often determine your success. This is where the "Know, Like, Trust" framework comes in—a simple yet powerful approach that can help you turn potential customers into loyal clients.


In this blog, we’ll break down each stage of the "Know, Like, Trust" model and show you how to apply it to your business.


1. KNOW: Let People Discover You

The first stage is awareness. For your business to thrive, people need to know it exists. No one can buy from you or work with you if they haven’t heard of you yet! The key here is visibility—getting your name out there and making it easy for potential customers to find you.


How to get started:

- Social Media: Be active on the platforms your ideal audience uses. Share helpful, insightful, and relevant content regularly.

- SEO and Blogging: Optimise your website for search engines, and create blog posts that answer your audience’s most common questions.

- Networking: Attend industry events, join online communities, and build relationships with other business owners and potential clients.


At this stage, the goal is simple: make sure your business is visible so your audience knows you exist.


2. LIKE: Create Connection and Rapport

Once your audience is aware of your business, the next step is to build a connection with them. People are more likely to do business with those they feel a positive connection to, so it’s important to let your personality and values shine through.


How to build rapport:

- Be Authentic: Share the human side of your business. Whether it’s behind-the-scenes content or stories about your journey, people want to feel connected to real people, not just faceless brands.

- Engage with Your Audience: Ask questions, respond to comments, and create interactive content that invites engagement. The more your audience interacts with your brand, the more they’ll feel connected to it.

-Value-Driven Content: Share content that speaks to your audience’s needs and pain points. The more relevant and valuable your content is, the more they’ll begin to like and trust you.


This stage is about showing your audience why they should care about your business and encouraging them to feel a positive connection to it.


3. TRUST: Establish Your Credibility

Trust is the foundation of any lasting business relationship. Once people know and like you, the final step is to prove that you can deliver on your promises. Trust takes time to build, but it’s absolutely essential for turning prospects into paying customers.


How to establish trust:

- Show Your Expertise: Offer valuable content that positions you as an expert in your field. This could be through blog posts, webinars, podcasts, or educational videos that solve your audience’s problems.

- Testimonials and Case Studies: Let your satisfied customers do the talking. Share reviews, testimonials, and success stories that highlight the results you’ve achieved for others.

- Deliver Consistently: Trust is built through consistent results. Whether it’s timely service, quality products, or excellent customer support, make sure you deliver what you promise, every time.


When you prove that you’re reliable and knowledgeable, your audience will feel confident in doing business with you.


Applying the "Know, Like, Trust" Model to Your Business

The beauty of the "Know, Like, Trust" model is that it can be applied to any type of business. Whether you’re running a marketing agency, a salon, or a children’s activity center, these stages are key to building relationships with your audience.


Here’s how to get started:

- Focus on visibility first: Make sure you’re showing up where your audience is. This could mean investing time in social media, boosting your SEO efforts, or attending local events.

- Create engaging, personable content: Make sure your audience can see the human side of your business. Use storytelling, share your journey, and let people get to know the real you.

- Prove your value: Once your audience knows and likes you, back it up with results. Showcase your expertise through educational content, case studies, and testimonials.


By focusing on these three stages, you’ll naturally attract more clients, build lasting relationships, and create a community of loyal customers who trust you to help them achieve their goals.


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If you’re ready to build stronger relationships with your customers and take your business to the next level, let’s chat! At Elevate, we specialise in helping businesses just like yours grow by developing authentic relationships and delivering real results.


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This blog post can be a valuable addition to your website, driving engagement and positioning your business as a trusted partner for your audience.

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